Resource Center - Industry Articles
Your sales team is talented - So why are sales decreasing?
by Dan Coen, August 23 2011
You have a sales team with proven records and good skills, but is there more they can be doing to drive deals? Take a look at a few key points that your team could do improve to pick up your numbers. One of the first rules of sales is knowing how to covert prospects into customers. Read More »
CallTrack® and the Evolution of the Call Tracking Industry
January 18 2011
Direct-response advertisers needed an efficient way to track and compare the number of leads and cost-per-lead for the various sources and forms of marketing they use. Print and electronic media needed an objective way to prove their value to their advertisers. In 1994, when CallSource invented call tracking as a service, both got their wish. Read More »
Six Tips for Increasing Employee Retention
by Marci Brand, December 21 2010
It’s more important than ever to not only retain your current employees, but to also choose the right candidates when future employment decisions are being made. This doesn’t have to cost a lot of money and the investment is far less than the cost of high employee turnover. Below is some sound advice on how to increase retention and hire the right person for the position/s you hope to fill. Read More »
Three Simple Ways to Gain Market Share in a Troubled Economy
by Jas Jackson, December 21 2010
A McGraw-Hill study of 600 firms during the 1981-82 recession revealed that businesses that maintained, or increased, their marketing expenditures experienced significantly higher sales during the period after the recession. In fact, these companies enjoyed an average sales growth of 275 percent during the five years after the downturn. But, those who decreased their marketing budgets were forced to settle for an average sales increase of only 19 percent. What does this illustrate? By being proactive, you can thrive while your competition falls by the wayside. Here are three simple ways to gain market share in a troubled economy: Read More »
It’s Time to Embrace a Training System that Produces Results!
by Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE, December 20 2010
How is the average Leasing Professional doing? According to CallSource’s Third Quarter Industry Report Card (IRC), the average performance is less than stellar. CallSource’s IRC is an objective report on how effectively Leasing Professionals across the country handle telephone leads, set appointments, and close leases. Read More »
How can you Keep Property Owners Happy? Owner’s Analytics!
by Joe Summers, December 20 2010
For fee-based management companies, keeping property owners happy is a top priority. But, what do you do when a community’s performance falls below the owner’s expectations? For starters, ask yourself: “Do I have the right team in place? Are they making sufficient effort in the right areas to get results? Am I giving them the tools they need to succeed?” If the answer to these questions is a resounding “yes,” perhaps it’s not a management issue at all. Read More »
What’s the Secret to Resident Retention? A Finely-Tuned Maintenance Program
by Jeff Smedley, December 20 2010
The three most important aspects of real estate will always be location, location, location. And the three most important reasons to renew leases are service, service, and service. In other words, a finely-tuned maintenance program is the secret to maximum Resident retention. Are you: Read More »
Top Ten Social Media Tips Sure to Boost Dealer Revenues
by Jason Lancaster, December 15 2010
Many dealers have used social media to sell replacement parts, after-market accessories, maintenance, repairs and vehicles – basically, everything they offer. When used correctly, Social media can boost dealer revenues. Here are the top ten tips: Read More »
Staying on Top of the Automotive Market – Even in Tough Times
by Tim Gomoll, December 15 2010
Staying up-to-date on the latest marketing technologies is crucial to remaining competitive in today’s automotive industry. Now, more than ever, auto dealerships must be on top of their game to stay on top of the market. What can you do to increase sales and stay competitive – even in tough economic times? Read on. Read More »
