Resource Center - Webinars
How to Grow Your Business in Today's Residential Market
With the refinancing binge over and the present contraction in residential lending, there's never been a better time to seek out new strategies and tools to grow your business. One overlooked strategy is diversifying into small commercial real estate and income property lending. This under-served segment of the lending community can be the perfect addition to your residential efforts. To find out why, join Art "Ski" Swiatkowski, VP of Business Development with InterBay Funding.
Added: August 5, 2009
More Leads, More Loans, More Originations
With the mortgage world turned on its ear, the rules have changed. More than ever, marketing needs to be focused on getting the most of your customers. Simple tactics such as turning your sub-prime loans into FHA-insured loans or implementing reverse mortgages can stabilize your customer base and expand your business. Join Tom Emmerson of Direct Group for this webinar to learn about proven marketing tactics to help you grow and solidify your customer base.
Added: August 5, 2009
Pragmatic Advice for the Digital Market
Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. This session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment.
Added: June 14, 2009
Improving Lead to Lease Closing Ratios - Practical Solutions Meeting Your Lead Response Time Goals
If you're like most Management Companies today, you know WHAT your lead response times should be; you just don't HOW to simply and practically get the results you need. How do you handle leads coming in from many different sources, including the Internet, phone and walk-ins? And, how do you get your employees to answer every lead, responsively, in "Internet time". More importantly, how do you get the information you need to track leads, manage your business performance and build upon your marketing investment? For answers to these questions and practical, how-to's for effective lead management, join John Delatte, Vice President of MaxLeases, for this informative webinar.
Added: June 14, 2009
Internet Marketing to the Max: Generating Leads and Leases in an Online World
If you're not promoting your properties where your prospective renters are spending enormous amounts of time --then you're missing out. Google pay-per-click, Craigslist, Facebook ads along with social networking sites, podcasts and mobile marketing are the new battleground for capturing those precious leads. Join Israel Carunungan, Director of Corporate Marketing for Bozzuto's, for an engaging and entertaining look at Internet marketing designed to generate leads and leases for your communities.
Added: June 14, 2009
Stop Wasting Money on Ads that Don't Work!
Internet measurement has pressured all types of traditional media to move toward performance-based models. Not coincidentally, call measurement service technology has evolved over the past few years to give advertisers and marketers unprecedented control over monitoring their advertising ROI. Join Internet advertising expert Dick Larkin, as he explores how to use the latest developments in call measurement to improve lead-to-close ratios, generate exceptional ROI and gain client loyalty.
Added: June 14, 2009
V.S.I. (Vacancy Scene Investigation): Uncovering the facts and solving the mystery behind vacancy loss
With leasing costs going up, today's leasing and marketing professionals need to quickly get at the root causes of vacancies and not chase false leads. They need to be V.S.I's—Vacancy Scene Investigators. But becoming an "effective detective" for your community can be challenging. To learn how one firm has successfully turned their team into vacancy "super sleuths", join Amy Earp, Director of Marketing & Creativity with Sawyer Realty Holdings LLC for this informative and entertaining online event. See how one of the nation's premier real estate investment and management firms has put in place the tools, training and management reporting to gain control of their business.
Added: June 13, 2009
Classroom or Computers—What's the best choice for training your leasing staff?
With industry average turnover rates hovering at 54%, it’s more important than ever that your company have an effective training program in place. While there are a lot of options—asynchronous & synchronous elearning, along with traditional classroom training –it’s not always easy to know which will work best for your staff. To help you define your program, join Dr. Ann Kwinn co-author with Ruth Clark of The New Virtual Classroom for a mini-tutorial on designing an effective training program.
Added: June 13, 2009
Managing a Million Dollar Asset – What a Difference 25 Bucks Makes
Did you know that a $25 increase in rental rates on a 250 unit property can increase the property value by $1.4M? Join property management financial consultant Dee Strong as she shares her insight and knowledge on property valuations and how to increase yours.
Also, learn how your leasing team can influence the value of your property and what solutions are available to maximize effectiveness.
Added: June 13, 2009
